Email tracking software

Most of us assume that all of the emails we send everyday reach their destination as we expect them to. However, this is not so for many of the emails we send to friends, family or for business. Some popular email programs provide ways by which we can be assured of an email reaching the destination. At times, even valid, relevant emails end up in a spam folder or in trash without the recipient ever seeing the message. At other times, these emails may be misdirected or may get lost in a network shutdown or computer malfunction. Email tracking software enables us to send emails with the knowledge that the emails have not only reached the recipient but also have been read or processed as intended.

Email Tracking Software – How Can I Track My Emails? 

There are many ways to track an email that is flying at lightning speed. Although many of the email tracking software work, they are not 100% foolproof. However, over the years, this type of tracking software has become more reliable.  Rarely, although some of these email tracking businesses get the information that an email was read, there could be instances when the email was read but a graphic or coupon did not show up on the receiving end due to a computer glitch.

  

While many email clients offer tracking, many other email clients have no ability to offer receipts for received emails. Some companies depend on small virtual images on sent emails that connect to their website as the email is opened by the receiver. In some types of mail tracking software these images may only be seen when the reader opens the email and the actual image is accessed by the client programs. In this way, the sender is informed that the receiver has opened the email. In other circumstances, when a person opens a “bugged” message, the mail client will contact the server on site and convey the IP (internet protocol) address and other information so that the sender can receive an acknowledgement of the email.

Email Tracking Software – The Benefits

With the use of email tracking software, businesses may find out the full statistics of the email including whether an email reached its intended destination, if the recipient opened it, have read the contents, looked at pictures, clicked on links that were on the email and most important of all, the IP address of the machine that the delivered the email. With an IP, marketers can easily send culture appropriate, gender appropriate and focused ads to this computer. These marketing strategies may eventually make our life easier by helping to reduce spam while enabling us to receive only emails that are useful to our lives.

Email Checker

Email Checker

You’ve just bought a brand new list of prospective emails to use for marketing purposes, or perhaps you’ve had a form up for a little while collecting potential addresses to use. The problem is that some of those addresses may be invalid – but how would you know? The simple solution is to download an Email Checker. Put simply, these programs will go through a list of contacts and verify that they are indeed valid email addresses. They will also likely allow you to manually check email addresses by hand.

Does it sound too good to be true? It both is and isn’t. Email checker programs work by communicating with the domain’s SMTP server (SMTP stands for Simple Mail Transfer Protocol). They then ask the server if the email address provided is valid. So assuming you have john.doe@example.com, the email checker would contact example.com’s mail server and ask if john.doe was a valid user name. It’s a very easy procedure and uses minimal bandwidth.

However, some email servers purposefully try to obscure this information. For example, if you use a popular email address verification service, Hotmail will simply say that you can’t look the information up. Other servers will always report that an address is valid, so that way you don’t know what is and isn’t a valid. By and large, for the vast majority of domains, email checker programs are successful, especially if you run them in-house as opposed to a central server.

When your email list gets to be very big, it’s important to throw out any bad or invalid addresses so that way when your email list is sent they get to the right people. That’s why it is very important that you invest in an email checker that works for your business and for your needs. You can find them fairly easily by going to Google. Many sites will offer the ability to check a few addresses for free and then ask you to pay a monthly subscription fee to be able to access them on a permanent basis. Alternatively, you may wish to consult your mail solutions provider – they may have recommendations on a tool that is most compatible with your business.

• How to Handle Blocked Email Addresses

Bulk Email Software, How to Choose the Right one?

Owning a business usually means the owner uses a bulk emailing software to send his email to customers. With the advantages of sending one email to hundreds of email addresses at the same time, bulk-sending programs save time and frustration. However, how is a business owner to know which bulk email software program to use?

Functionality
The best mass email software will offer the best functionality as compared to other programs. A simple but effective program should allow the use to create email-marketing templates or offer some that are already ready to use. A good mass email software program will also allow email and newsletter personalization as well. A WYSIWYG editor is another good tool to have and use, which should also be included to make creating and formatting emails and newsletters easy.

Email Handling
While basic functionality is a great asset to any bulk email program, what that program does with the email after it is created is the key to a successful email marketing campaign. A completely customizable auto responder is a great asset that cannot only manage the email campaign, but can also save the campaigner time and money. Mass email software should always include the ability for the mailer to know which of the email recipients have opened and clicked on the links within the email sent.

The email marketing software should offer native handling of email addresses. For example, the program should know what to do with duplicate email addresses such as not send an email to the same email twice. While most programs have most of these features, some do not include some of the more important ones such as the ability to track email recipients and their history of opening mailings from a previous email campaign.

Any good Bulk Email Software will also have automatic handling of bounced emails (wrong addresses) and unsubscribe requests, so that the email list owner does not have to spend the time to take care of them. No matter which bulk software program a business or list owner uses, as long as they contain all or most of the features listed here, choosing the right program will be easy.