Why Should You Have a Casino Newsletter?

Newsletters are commonplace amongst most businesses these days as they are an effective, targeted way to reach current and prospective customers with regular updates on business activities. For the gaming industry, a casino newsletter is especially effective as the style of a newsletter suits the objectives of the industry. Since most casinos rely on keeping existing gamblers returning to their properties, a newsletter helps to highlight the reasons why someone should do exactly that. Generally speaking, there are a couple of points to consider, however, when crafting the e-mail to be sent out to people.

Entice People to Return and Spend Their Time with You

Typically speaking newsletters are sent out to get people who have gambled at your casino in the past to return to the casino. As such, a good casino newsletter usually highlights very clearly any promotions or incentives to gamble. You may wish to begin your newsletter with a prominent image about any offers available such as “gamble 30 minutes get $10 bonus”. These types of statements are often hooks that entice people to do two things: read the newsletter more and also hopefully it will spur some fond memories of the previous times they have gambled at your casino.

Customize, customize, customize… For the Player

As well, generally a casino newsletter is very customized to the player. Many newsletter software packages now offer the ability to customize the update based off of multiple variables. This is especially critical with the gaming industry! A highroller should not be given the same newsletter as a casual gambler. Similarly, a poker player would not respond anywhere near as well to a “free slot play” promotion as he would a big advertisement for “free tournaments”. 

Showing what cool and exciting things are going on at your casino is what a newsletter is all about. In order for it to be successful you need to make sure it highlights why the player should bother to come back, what’s going on in your casino, and also be tailored to the player. It is critical to not show updates that won’t interest the players because this will just be an annoyance to them (reading through something looking for an interesting promo only to find none can be tiring). Show them what’s relevant to them in your casino 

newsletter and you’ll get them coming back, time and again!

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Mailing List Software

There are currently several dozen mailing list software options. Most of these are web based, whereby you simply login to your account to access your email list tools and statistics.

How much does mailing list software cost?

Prices start from absolutely free (usually this is only for a limited trial period), and increases up to $150 per month and beyond. The deciding factor in price comes down to the size of your email list. If you have thousands of subscribers, you generally have to pay more to access a quality email marketing service (for example, the average cost of an email list of 25,000 subscribers is around $130). The cost covers not only the tools you use, but the infrastructure required to deliver a high volume of emails without them being regarded as spam. Only the best mailing list software providers can guarantee this vital capability.

Some of the most important factors to consider when you are searching for the right email marketing platform for your needs include:

• Price
• Feature set
• Campaign reporting and statistics
• Ease of use
• Help and support

The specific features that you require will depend upon what you wish to use your mailing list for, but some of the most important and necessary features you should look for are:

• Email scheduling
• HTML newsletter creation
• Spam testing
• Web form creation
• Reports on opened emails, bounced emails, forwarded emails and undeliverable emails

If you are just starting out and feel a little overwhelmed with setting up your email campaigns, choosing a provider that has an extensive help and support facility can make the process considerably easier. Support options can include email, telephone, support tickets and live chat. In addition, if there are tutorial videos and detailed help files available, they can make learning a quick and painless experience.

Mailing list software is one of the most valuable tools any business or organization can take advantage of. As an outgoing expense, the price is exceptionally low compared to the possible gains that can come about as a result of utilizing the tools to their maximum potential.

Email Checker

Email Checker

You’ve just bought a brand new list of prospective emails to use for marketing purposes, or perhaps you’ve had a form up for a little while collecting potential addresses to use. The problem is that some of those addresses may be invalid – but how would you know? The simple solution is to download an Email Checker. Put simply, these programs will go through a list of contacts and verify that they are indeed valid email addresses. They will also likely allow you to manually check email addresses by hand.

Does it sound too good to be true? It both is and isn’t. Email checker programs work by communicating with the domain’s SMTP server (SMTP stands for Simple Mail Transfer Protocol). They then ask the server if the email address provided is valid. So assuming you have john.doe@example.com, the email checker would contact example.com’s mail server and ask if john.doe was a valid user name. It’s a very easy procedure and uses minimal bandwidth.

However, some email servers purposefully try to obscure this information. For example, if you use a popular email address verification service, Hotmail will simply say that you can’t look the information up. Other servers will always report that an address is valid, so that way you don’t know what is and isn’t a valid. By and large, for the vast majority of domains, email checker programs are successful, especially if you run them in-house as opposed to a central server.

When your email list gets to be very big, it’s important to throw out any bad or invalid addresses so that way when your email list is sent they get to the right people. That’s why it is very important that you invest in an email checker that works for your business and for your needs. You can find them fairly easily by going to Google. Many sites will offer the ability to check a few addresses for free and then ask you to pay a monthly subscription fee to be able to access them on a permanent basis. Alternatively, you may wish to consult your mail solutions provider – they may have recommendations on a tool that is most compatible with your business.

• How to Handle Blocked Email Addresses

How to Build and Track your Mailing List

Would you like to increase the number of your recipients?

Whether you're just starting out or already established a mailing list, you would probably like to add more subscribers and maintain a high quality list.
We can offer you a few tips and tools that will help you reach more potential customers.

There are many ways to attract and add new subscribers to your mailing list, from webinars to creating relationships in professional forums. This article presents some of these methods, and also provides with great tips for keeping your recipients interested and engaged.

Get All the Tips - Mailing List-build and track - Click Here

Bulk Email Software, How to Choose the Right one?

Owning a business usually means the owner uses a bulk emailing software to send his email to customers. With the advantages of sending one email to hundreds of email addresses at the same time, bulk-sending programs save time and frustration. However, how is a business owner to know which bulk email software program to use?

Functionality
The best mass email software will offer the best functionality as compared to other programs. A simple but effective program should allow the use to create email-marketing templates or offer some that are already ready to use. A good mass email software program will also allow email and newsletter personalization as well. A WYSIWYG editor is another good tool to have and use, which should also be included to make creating and formatting emails and newsletters easy.

Email Handling
While basic functionality is a great asset to any bulk email program, what that program does with the email after it is created is the key to a successful email marketing campaign. A completely customizable auto responder is a great asset that cannot only manage the email campaign, but can also save the campaigner time and money. Mass email software should always include the ability for the mailer to know which of the email recipients have opened and clicked on the links within the email sent.

The email marketing software should offer native handling of email addresses. For example, the program should know what to do with duplicate email addresses such as not send an email to the same email twice. While most programs have most of these features, some do not include some of the more important ones such as the ability to track email recipients and their history of opening mailings from a previous email campaign.

Any good Bulk Email Software will also have automatic handling of bounced emails (wrong addresses) and unsubscribe requests, so that the email list owner does not have to spend the time to take care of them. No matter which bulk software program a business or list owner uses, as long as they contain all or most of the features listed here, choosing the right program will be easy.