Bulk Email Software, How to Choose the Right one?

Owning a business usually means the owner uses a bulk emailing software to send his email to customers. With the advantages of sending one email to hundreds of email addresses at the same time, bulk-sending programs save time and frustration. However, how is a business owner to know which bulk email software program to use?

Functionality
The best mass email software will offer the best functionality as compared to other programs. A simple but effective program should allow the use to create email-marketing templates or offer some that are already ready to use. A good mass email software program will also allow email and newsletter personalization as well. A WYSIWYG editor is another good tool to have and use, which should also be included to make creating and formatting emails and newsletters easy.

Email Handling
While basic functionality is a great asset to any bulk email program, what that program does with the email after it is created is the key to a successful email marketing campaign. A completely customizable auto responder is a great asset that cannot only manage the email campaign, but can also save the campaigner time and money. Mass email software should always include the ability for the mailer to know which of the email recipients have opened and clicked on the links within the email sent.

The email marketing software should offer native handling of email addresses. For example, the program should know what to do with duplicate email addresses such as not send an email to the same email twice. While most programs have most of these features, some do not include some of the more important ones such as the ability to track email recipients and their history of opening mailings from a previous email campaign.

Any good Bulk Email Software will also have automatic handling of bounced emails (wrong addresses) and unsubscribe requests, so that the email list owner does not have to spend the time to take care of them. No matter which bulk software program a business or list owner uses, as long as they contain all or most of the features listed here, choosing the right program will be easy.