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18 Jan 2012

Making Email Campaigns Count: Avoid SPAM Folder Allocation

As computers have moved into the forefront of nearly every industry on the planet, marketers have continued to hone the strategies that utilize the convenience to the fullest.  However, with such evolutions comes the consumer desire to “filter” incoming advertisements and ensure that they are not bombarded with unwanted marketing messages.  With these email tools in mind, it is important to understand that not all is lost in the world of email marketing deliverability.  In fact, companies everywhere are using a variety of utilities to avoid SPAM allocation for their email ads.  Making the change to relevant email marketing campaigns is only the first step in a brief process that ensures that you are reaching your digital advertising market without irritating or alienating your consumer base. 

Any time a marketer is creating an email campaign, they should remember that content is the key to avoid SPAM filters.  When constructing the ad message, do not use clichés.  Instead, focus on direct language with your target consumers.  Making outlandish promises or “limited time only” language will significantly hurt the email marketing deliverability of each message sent.  

Particular tools exist that will check all of your email marketing messages before releasing them to your recipient roster.  These applications will run your email through a variety of checkpoints, which will help you avoid SPAM filters.  Everything centers on the existence of a genuine value offer, and when you are sure to create campaigns that focus on real language instead of “over the top” or “buy it now” claims, you drastically improve the email marketing deliverability of each release.

Taking a moment to avoid SPAM filters will also improve the overall perception of your company.  Alienating consumers can have a huge backlash effect in the marketplace, and hurt your organizational image.  By carefully crafting your email messages and running them through the necessary SPAM checking software, you ensure that you are delivering a value-based message that strikes at the heart of your target market’s psyche.  Improve your email marketing deliverability and you’ll be efficiently using the direct advertising strategies to your advantage – results will inevitably come!

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